Google Adwords Management Consultant reveals 7 critical steps to double your leads.
In this video, professional Google Adwords management consultant, Andrew R Edwards reveals 7 critical Google Adwords tactics that would avoid wasting money and increase your ROI, BUT may not be used by the marketing agency who manage your adwords campaigns.
The real magic ingredient of extreme online marketing success is measuring. if you don’t do it, or understand it deeply, you have no clue about what works and what doesn’t in online marketing.
That’s how you recognize a true online marketing expert, they talk about measuring in detail. It`s time to question, what you are paying for when it comes to a Adwords management consultant or service.
So what should you be looking for in an advanced professional Adwords management service?
4:18 Step 1. Track phone calls resulting from your Google Adwords advert.
43% of all search-related conversions happen over the phone.
Phone calls are their most valuable, highest quality source of leads and sales via PPC. As a Google AdWords advertiser you must track those calls back to the ads that triggered them.
Result? When you know where your calls are coming from, you can make smart decisions about your advertising budget and your sales strategy
5:25 Step 2. Track conversion metrics of individual landing pages in
No Google Adwords campaign should ever run without Google Analytics being integrated as a core part of the marketing process.
Google Analytics will show what is the specific user behaviour from your Adwords campaign when they reach your website. If you are not monitoring Google AdWords click and cost data alongside your analytics, you are just playing the game blind.
Result? You can improve the profitability and targeting of the campaign while ensuring those that don’t convert will be reminded of your offer, using strategies like remarketing.
7:35 Step 3. Optimise Google AdWords Targeted Landing Pages adding
Google AdWords landing pages have specific requirements:
A successful landing page has many different elements to consider (Relevance of the headline, content, call to action against the conversation the searcher is having in their head when they click) – Add marketing copy (Different to content as its meets the emotional needs of the visitor and motivates them to take action to contact you or buy a product, as examples)
Your pages need to be relevant to your keyword and adverts in order to earn a good Quality Score (This affects your cost per click).
Result? When you match the ‘click promise’ of your advert to the landing page content, you create more buyers for a smaller marketing budget
8:56 Step 4. Optimise Your Adwords Landing page Loading Times
A Recent survey confirmed that for every extra second a website takes to load after the first second, you lose an average of 7% of leads & sales.
If your Google Adwords ads landing page loads too slowly then there is a possibility that users are leaving and going to your competitors. The load time factor will be incorporated into your keywords’ quality scores, that affects your cost per click.
Result? Simply a better user experience when the site loads fast (3 seconds or less) = More revenue
10:07 Step5. AdWords A/B Testing
In A/B Testing, you make a change in your new advert against the control (Current advert) and monitor which creates the higher click through (Reducing your costs) and which lead to greater conversions.
10:54 Step 6. Boost the visibility of mobile adverts and the customised mobile sites to create more conversions
The quality of your mobile landing page experience directly affects how your advert ranks (including whether it’s seen at all) and what you’ll pay per click. Use a responsive or dedicated mobile landing page for best results
11:59 Step 7. Remarketing
This is where a prospect visits your website, leaves and then adverts are shown to them as they visit different websites on Google.
This is extremely powerful as it has been proven that retargeted visitors are 70% more likely to complete a purchase as opposed to first time visitors to your website
FREE Google Adwords and Analytics Review
Our secret method of using Google Adwords more efficiently & using Google Analytics to demonstrate the effectiveness.
We will review your Google Adwords and analytics account for free for 30 minutes to identify the top 5 opportunities to increase your leads, sales and reduce your costs.
This will include a review of your competitors activity in terms of which adverts, landing pages and keywords they are using
Contact us at – https://andrewredwards.com/contact
+61 (0) 7 3103 3265
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