SEM, or Search Engine Marketing, is a way of driving qualified traffic to a page of your preference by purchasing ads on search engines, like Google for instance.
You might be wondering: what is the difference between SEM and Search Engine Optimization (SEO)?
As opposed to SEO (Search engine optimization) which has long term positive effects, but takes longer to start up, SEM produces immediate results and has an instant ROI. You can launch an SEM campaign in the morning and start to see results just a few hours later!
But as soon as you stop your SEM campaigns, yours ads will stop showing up. That’s why we recommend to do SEO and SEM at the same time, to combine the immediate results of SEM with the long lasting ones of SEO.
SEM can be a very cost-effective marketing tool: It gives you the ability to target people at one of the best moments: when they search for you or for your activity. And you only need to pay when they actually take action – click on your ad or call your company. Very few other advertising mediums can do that, which is why SEM can be very powerful!
So now you know why you should consider an SEM campaign. But do you know how to do it?
Starting an efficient SEM campaign requires a lot of time and expertise. You need to
carry out a market research to determine your target market;
find the right keywords, and write a clear and concise ad that will appeal to your customers;
carefully select the right settings, launch and monitor your campaign…
It’s not trivial, and a mistake might undermine its efficiency and make you burn a lot of cash!
But don’t worry, Localsphere can help you! Our team of experts can create an amazing SEM campaign that will make your local business stand out. We’ll make it simple and clear, and provide you with all the necessary data to assess the efficiency of your campaign.
We will make you love this new digital world.